Present at the Birth of Modern Advertising
Wall Street Journal
In the nascent days of advertising, in the first half of the 20th century, no one was more successful—or more influential—than Albert ...

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ITV turns the corner but still needs direction for the future
The Guardian
Though it may seem like only yesterday City investors were calling for management scalps at ITV – as the share price plunged and advertising all but dried ...
After the break, ITV fights backTelegraph.co.uk
Norman must be peace-maker to broadcaster's warring factionsTelegraph.co.uk
ITV pursues foothold in pay-TVFinancial Times
The Guardian -The Press Association
all 16 news articles »

Where Does Syfy Get the Money for All Its Show Projects?
TVbytheNumbers
Like most basic cable networks, Syfy has a dual revenue stream made up of funds received from cable, satellite and telco TV operators, and advertising. ...

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Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising
Techdirt
The whole idea of it is to act as advertising for the movie and get people more interested in seeing the movie. And having people put it online for you ...

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"Storytelling" and "The Age of Persuasion": Two books on advertising
Washington Post
For more than a century, storytelling and advertising have shared the same multimedia bed, provoking, manipulating, offending and occasionally entertaining ...

We get a charge out of driving Nissan Leaf
CNET (blog)
I try not to want the same cars that companies use to print their advertising on. by SteveW928 July 30, 2010 11:46 PM PDT Yea, that is a great tax credit... ...
Volt Advertising Likely to Go After Nissan's LeafAdAge.com (subscription)

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On the Call: McClatchy CEO Gary Pruitt
BusinessWeek
CEO Gary Pruitt touched upon the company's efforts to strike the right balance between online advertising and reader fees during a Thursday conference call ...
McClatchy profit down 83 percent, ad sales fallReuters
McClatchy Reports Second Quarter 2010 EarningsMarketWatch (press release)
McClatchy Sees Some Positive Trends in Classified AdvertisingPoynter.org
Sacramento Bee -Bizjournals.com -News & Observer
all 180 news articles »

Mediaset First-Half Profit Rises 34% on Increased Advertising
BusinessWeek
“During the first six months of the year, in a still uncertain economic climate, the first signals of a recovery in the advertising market began to be seen ...
Mediaset 2Q Pft Up On Advertising Spending GrowthWall Street Journal
Mediaset net jumps on ad recovery, sees more growthReuters

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